The Founder Story model

Own what you move.

We build companies with creators. You bring the audience and the content; we bring the capital, the company and the structure. You get paid per view, earn on every sale, and unlock equity when the results are there.

Apply as a creator Run the numbers
For creators

Own your story.

Brand deals pay once. This pays per view, per sale, and in shares if you deliver.

Apply →
For founders

Distribution you don't have to buy.

A creator army that's paid on results and owns part of the upside. Lower CAC, higher loyalty.

Bring your company →
For investors

Capital with a network attached.

Every portfolio company ships with a distribution engine on day one.

Talk to us →

Two ways in. One model.

Build a company with us from scratch, or plug into one we've already backed. Either way: you create, we track, everyone owns.

A

Build a creator company together.

You have the audience and an idea for a product, a brand, an app. We co-found it with you: capital, operators, structure, cap table. You stay the face; we build the machine behind you.

  • Founder-level equity from day one
  • Founder Story funds the build and the first hires
  • Operators who've launched SaaS, consumer apps and physical products
  • Your community becomes the first thousand customers
ExampleA fitness creator with 180k followers launches a coaching app. Founder Story funds the build, hires the team, runs the business. The creator owns the majority and leads the content. First 2,000 subscribers come from their own audience in week one.
B

Create for a company we've backed.

Pick a portfolio company. Make content: clips, reviews, tutorials, your own angle. Every view and every sale is tracked to you. Cash first, then commission, then equity.

  • Paid per 1,000 views, no minimums, no brand-deal negotiations
  • Commission on every sale through your link or code
  • Hit the thresholds, unlock a stake in the creator pool
  • Monthly payouts, live dashboard, no surprises
ExampleA creator posts 12 clips a month for a portfolio skincare brand. 400k views → view pay. 180 sales → commission. Three months above threshold → shares vest. They now own part of the brand they've been promoting.

Three layers. Each one earns.

Example terms, set per company and published before you start.

Layer 1 · Views

Cash per view

€1.50 / 1,000 views

Guaranteed. Post, get seen, get paid. Rates rise with volume.

Layer 2 · Sales

Commission

10% of every sale

Tracked by link and code. New and repeat customers, both count.

Layer 3 · Results

Equity

Pool 5–10% per company

Cross the sales threshold three months running and shares vest.

What would you make?

Example terms: €1.50 per 1,000 views · 10% commission · equity threshold 150 sales/month. Real terms set per company.

View pay€600
Sales / month200
Commission€980
Per month, cash€1,580
Equity thresholdUnlocked

Above 150 sales/month. Three months like this and your shares in the creator pool vest.

How it runs.

1

Apply

Tell us who you are, what you make, who watches. We reply within five working days.

2

Match

We pair you with a portfolio company that fits your audience, or start building yours.

3

Create & track

Your link, your code, your dashboard. Views, sales and payouts, live.

4

Earn & own

Monthly cash. Equity vests on results. One pooled vehicle, one line on the cap table.

Fair questions.

Is the equity real shares?
Yes. The shares sit in a pooled vehicle per company (a StAK or SPV), so hundreds of creators can own without turning the cap table into a mess. You get certificates in the pool; the pool holds the shares.
What if I don't hit the threshold?
You still get paid per view and per sale, every month. Equity comes on top of that.
How is a sale attributed to me?
Unique link and code per creator, plus platform-native tracking where it exists (shop integrations). Disputes are rare because the data is yours to see.
Can I work with more than one company?
Yes. Each company has its own terms and its own pool. Most creators start with one and add a second once the first is running.
What do you expect from the content?
Your voice, your format. Each company publishes brand rules: what's off limits and what claims you can't make. Within that, it's your call. Equity depends on quality as well as numbers.
What if the company fails?
Then the shares are worth nothing, same as for the founders and for us. The cash you earned along the way stays yours, which is why the model pays cash first.

Tell us your story.

Creator with an audience? Founder with a product? Either way, start here. Short is fine. We read every one.

Straight to the partners. Reply within five working days.